Your Facebook page's cover photo (the big one across the top) is prime real estate–by virtue of both it's size & position. And, as of July 1st, 2013, the Facebook cover photo rules have changed: you can now include text that takes up more than 20% of the image.
6 ways to make the most of the new Facebook cover photo rules
How exactly you can put this new opportunity to work for you will depend on your business but here are some ideas to get you started:
- description of who you are & what you do
- call-to-action to like your page (tell them why they should!)
- call-to-action to subscribe to your newsletter (again, tell them why they should!)
- promote your latest product or program
- promote your free ebook, or other opt-in freebie
- spotlight a client testimonial
Take a look at some Facebook pages you like to get some inspiration–and experiment!
Examples of strategic text use in Facebook cover photos
Here are few examples of Facebook cover photos that combine visually pleasing images with strategic text to take advantage of their prime real estate:
Design your perfect Facebook cover photo
If you are ready to take advantage of the new Facebook cover photo rules, here are two incredible resources to help you DIY (I've been using both of these non-stop since I discovered them!):
PicMonkey (free, online photo editing!)
PicMonkey is super fast and easy to use–I use it constantly even though I have Photoshop. (I created that collage of Facebook cover photo examples in it just this morning!) **Edited to add: here's a step-by-step tutorial on creating your totally custom Facebook cover photo with PicMonkey!**
The Ridiculously Exhaustive Social Media Design Blueprint (SOOOO much more than just Facebook design help in this amazing infographic)
This infographic really is ridiculously exhaustive, including sizing for every type of image as well as characters/lines of text that appear on Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and YouTube. (And it was created in June 2013, so it's as up-to-date as it gets in the ever-changing social media space.)
BONUS TIP: include your call-to-action URL in the photo's description! When someone clicks on your cover photo for more information, make sure the photo pop-up includes a description and the relevant URL. Here's what I mean:
Take action now
- Brainstorm 2 ways you can take advantage of the new Facebook cover photo rules (plus add a relevant URL to your current cover photo's description!)
Then start experimenting in Photoshop or PicMonkey–or talk to your go-to graphics person–and make your vision a reality!
I'd love to hear from you
Are you happy with your Facebook cover photo currently? Would you be interested in a video tech tutorial on creating social media cover photos with PicMonkey?
Let me know in the comments below, I'd be happy to create a step-by-step tutorial if it would be useful for you! **Edited to add: here's the step-by-step tutorial on using PicMonkey to create your custom Facebook cover photo!**
Let other solopreneurs & small biz owners know about this change in the Facebook cover photo rules by sharing this article on Facebook, Twitter & Google+ using the buttons below.