Top Nav

 

7 must-dos before you start promoting your business on social media

by guest author Anna Long-Stokes

I'm excited to introduce you to one of my business BFFs, Anna, because she is a brilliant business strategist and always give great advice :) We were chatting the other day about how people often come to me about their social media strategy before they are really ready for my help. (Social media is many things but it is not going to magically make your business successful, especially if you don't have some key foundations in place.) So I asked Anna to share the steps she walks her clients BEFORE they get major marketing & social media.

7 must-dos before you start promoting your business on social mediaHave you ever had that nightmare where you are teaching a class or doing a presentation and then all of a sudden you look down and you realize that somehow you left the house with absolutely NO CLOTHES ON? “Holy crap!” you think and then BAM, you wake up (thank God).

Less sexy, but almost as scary, is using social media to promote your business when you aren’t at all ready!

So how do you ready yourself for social media success?

I've compiled a list of 7 steps I like all my clients to take before they spread their message to the masses:

1: Define or refine your business idea

This is the VERY first thing you must do in the social media sequence! If you are about as clear as a foggy day on the value you provide and how you help your clients, then you will have trouble with social media (and selling). So define what problem you solve, who you solve it for and the value/benefit that purchasing with you will bring to your people.

2: Own your very unique set of skills

Your people (and potential buyers) want to buy from YOU (not a faceless brand). So spend a little time figuring out how you are unique in your specific market. On the surface you might sell something many others do, but when you dig deeper you are unique and you bring something to the table that none of your competitors do. Figure out what this is and I guarantee that you will be on the road to social media success in no time!

3: Discriminate

Guess what, not everyone is your ideal client, and if you try to meet the needs of the masses, you will fail. So figure out who you want to work with and who you don’t! Once you get clear about this, you can target all your services/products/marketing/social media etc. to your “ideal clients” and spend less time meeting the needs of the masses.

4: Tell a dynamic and relatable story

Even if you are the most exciting person ever, if you can’t tell a good story through your copy, no one will pay attention long enough to listen. So figure out your “story”. Your people want to know why you were drawn to help them and why you are qualified to do so. If you can learn to relate this back to them in an interesting way, all your other marketing will fall into place.

5: Develop 1 sellable “thing”

I know that it’s tempting to create 100 offerings when you are first starting out, but if you can create one and focus your marketing efforts on it, then you will be off on a good foot and you will have one very targeted thing to base your social media marketing around.

6: Set income goals and price your offerings to sell

Before you begin shouting from the rooftops of the internet, make sure that you have taken a good look at your prices. Are they competitive? If not why? If you sell out, will you hit your income goals (have you even set income goals)? There are a lot of pieces to this puzzle, but make sure that you have put some time and effort into setting prices that will allow you to reach your goals, but that also won’t scare new buyers away. It takes some time to build up a good reputation and until this happens, demanding the highest rates will likely get you nowhere closer to your goals.

7: Write killer copy!

If you are using social media to attempt to get people back to your website to buy from you… then you need to make sure that the copy on your website is rock solid! Start by writing a great about page (this is one of the most visited pages on all websites). Make sure that your copy is succinct, but hits all the key points that your ideal clients will want to know about. Don’t forget that your copy should be like 85% about THEM and only 15% about YOU! If they can’t see themselves within your website, then they will look elsewhere for someone who knows how to speak to them more directly.

I know it’s a LOT, but it’s actually not that bad when you break it down and work on one element each week the way I do in my Idea to Empire course. Because while social media can help you build your empire faster, it can’t make up for a wobbly foundation that you didn’t take the time to build right the first time.

Anna Long-StokesAnna Long-Stokes is an Intuitive Business Strategist with Electric Empire. She helps bold souls build the empire they were born to rule.

If you are ready to rock your business out on social media, but you know that you aren't quite ready yet, check out her 10-week business-building program (Idea to Empire) where she takes you, step-by-step, through turning your idea into a bonafide empire.

Pin It
Opt In Image

>> In this free training you'll learn:

  • The number one mistake people make when it comes to their social media content
  • How to generate a month’s worth of content in a few short hours(using the same system I use AND teach my private clients)
  • What works (& what doesn’t) on Facebook and Twitter (with TONS of real examples)
  • How to automate this piece of your social media presence so it works hard getting you noticed while you’re busy doing other stuff

, , , ,

14 Responses to 7 must-dos before you start promoting your business on social media

  1. Elizabeth September 11, 2014 at 19:22 #

    Such good points for building a solid foundation – thanks for the reminder!

    • anna long September 11, 2014 at 20:50 #

      Yay! So glad you enjoyed the reminder Elizabeth ;)

  2. Jocelyn Michel September 11, 2014 at 19:27 #

    Great list! I could definitely use some improvement in a lot of these areas. Writing copy is definitely not my strong point! I’m so happy I signed up for the Idea to Empire course and I can’t wait to jump in and really start working on these things!

    • Jackie Johnstone September 11, 2014 at 20:11 #

      You are going to LOVE it Jocelyn! (And so good “meeting” you this morning :)

    • anna long September 11, 2014 at 20:50 #

      I can’t wait for the party to begin lady!

  3. Leah September 11, 2014 at 19:28 #

    Spot on! I totally just went with it before I had any of that in place and really struggled with social media (for biz) for a long time before getting clear on everything else. Once I did have clearer business goals & market goals, my social numbers magically started going up :)

    Loved this Anna! And thanks Jackie for having her on.

    • anna long September 11, 2014 at 20:51 #

      Thank you Leah! So glad you enjoyed ;)

  4. Trista September 11, 2014 at 19:32 #

    Whoa, this was so comprehensive, Anna, thank you! I like #5, I definitely struggle with focusing on what that one “thing” should be and turning the other ideas into blog posts.

    • anna long September 11, 2014 at 20:52 #

      You are so not along on this one Trista! Try keeping a journal to keep track of all your magic ideas, this helps to keep track of them and make you feel less like you are losing a limb if you can’t implement immediately!

  5. Siedah Mitchum Designs September 11, 2014 at 20:17 #

    Great tips! :)

  6. Kathryn Brown September 12, 2014 at 03:07 #

    Hi Jackie and Anna – AWESOME post — with a big question mark attached. . .what if you only have a few of these in place? Any suggestions for implementing the rest in a realistic timeframe?

    • Jackie Johnstone September 12, 2014 at 09:07 #

      Kathryn, I’m sure Anna will have some pearls of wisdom here but from my point for view, the best decisions I ever made were to 1) invest in business training for the basics and 2) hire a coach to help me really narrow in on my specific challenges.

      I shared my experiences with both in a post about my business building secret weapons — investing in my business was definitely one of the 12 biggest lessons from my first year in business (#6!) because not only did I make back both investments easily but my business gained momentum much faster than it would have otherwise!

      • Kathryn Brown September 12, 2014 at 14:38 #

        Thanks so much, Jackie. I’ll be sure to check out both posts :)

  7. Laura G. Jones September 12, 2014 at 17:58 #

    WOW! So much amazing content here. I checked off a few of them and others were great reminders of things I had said I would work harder on and haven’t (yet!) Thank you for this great list!

Leave a Reply