The topic of my first webinar came about pretty much by accident.
I mentioned a problem I could see many business owners struggling with (setting up their Facebook Business Pages and worrying about doing it “wrong”) to my business coach and she said,
“Ooh, you could do a webinar showing people exactly how to set up their Pages.”
It had never even occurred to me that I could simply set a Facebook Page up in real time, talking through the different settings and best practices as I went, and that would be a webinar.
It was so simple. And that first webinar is what really kicked off my list building growth (I pretty much doubled my list) and drove sales into the beta round of my Facebook from Scratch workshop.
The truth is we don’t always realize the things we already know that would make a great webinar topic. In fact, you probably have at least 5 webinars worth of knowledge in your head right this second!
Don’t believe me? Get out a pen and paper or pop open a Google doc and let’s brainstorm together. (Don’t censor yourself at this point — we’ll get to weeding through the ideas to find the best ones in a minute.)
A couple questions to get your wheels turning:
- What do you find yourself explaining again and again to your clients?
- What would be really fun for you to teach?
- What is the most valuable thing you could share in 60min?
Since webinars are generally about an hour, there is only so much you can cover. You can either talk about many concepts in a more shallow way, just dipping into each one OR you can pick one main concept and dive deeply into it.
I tend to go with the latter because for me the most important thing is providing a concrete takeaway for the hour or so my audience invests in watching the webinar. I want them to feel like they really got something useful and that’s a bit harder to do when you cover a lot of concepts in a more shallow way.
Ok, let’s keep the list going!
Places you can go for webinar ideas:
- Your most popular blog posts (check out this cool trick in Google Analytics to see which ones those are) — can you go deeper and make this into a 45min presentation?
- Frequently asked questions — go through your inbox and look for the questions that keep popping up again and again, how could you put together a webinar that could help?
- Your ideal clients! Talk to one or two on the phone/Skype or survey them about their biggest struggles — this will give you a TON of valuable insight not just for webinar topics, but products and services you might offer too!
- Your programs, courses or workshops — what are the bite-sized concepts you could pull out and teach in under an hour?
You should have a pretty good list of ideas now so now let’s dig through and figure out which ones actually have legs.
3 filters you can run all your webinar topics through to choose the best ones:
1) Are you excited to share this? Which idea are you the MOST excited about?
2) Does this provide a concrete takeaway for your audience at the end of the 45-60min? Something they can actually use. (Even if they don’t hire you!) Ask yourself what’s the transformation you want your audience to experience as a result of the webinar to zero in on this one. (That can be as simple as setting up their Facebook Page with confidence like my example above!)
3) Would you attend this webinar if you were your ideal client?
And a BONUS question if you want to sell something through our webinar:
4) How does what you are teaching lead into what you are selling? Does it provide a taste of your product or service through the webinar? Or once they’ve learned what you have to teach in the webinar, is your product or service is the next logical step?
Yes, some topics are easier to market than others. But I’ve done this with nearly a dozen business owners in my Get Your Webinar Done service and my clients have been successful with topics from profit planning to tapping into your intuition. So I can pretty confidently say if you keep that desired transformation in mind, you can find a way to put together a solid presentation that communicates something of value.
And if you stay focused on what the concrete takeaway of the webinar is, you’ll be able to market it in a way that this value is clear.
I’d love to hear from you
Are you surprised with how many ideas you were able to come up with? Had you been putting off your first (or next) webinar because you had no earthly idea what you to share?
Ooh, and if you are moved to share — tell us what your next webinar topic is going to be! (Nothing like public declarations to get you moving, right?)
If you found this brainstorming process helpful, I’d be so grateful if you shared this article with a fellow business owner who might be stuck for webinar topics too! There are handy Facebook, Twitter, Google+ and Pinterest sharing buttons right below :)