by guest author Megan Ronecker
Facebook Ads can be a really powerful tool in your marketing arsenal BUT they don’t just create themselves. And even if you’ve written fabulous copy and mastered the Power Editor, the heart of a great ad is the IMAGE — which means you need to do some some design work.
I’m thrilled to introduce you to Megan, the owner & head designer of Ruby & Sass Designs, so she can share some tips to help you design Facebook Ads that get clicked!
As the number of Facebook users continues to grow (and organic reach for businesses is dipping further and further), more and more small businesses are looking to Facebook Ads to promote their business.
Facebook Ads can reach out to your specific niche and target into your market through not only demographics, but by location, interests and other Facebook Page likes. You can even target your Facebook fans or upload your email list. Options, options, options! Exciting, right?
But it's not as easy as just boosting a post (which it seems, is not best use of your ad dollars). Creating an ad that directs/converts to website or allows people to claim an offer seem to be the most effective (especially if you're offering free value- like an email opt-in!).
Facebook ads are tricky (and kind of overwhelming) to learn to design, not to mention launch a campaign. But never fear! I'm here to make the design process a little easier to DIY (do it yourself).
The most popular ad campaigns are sized 1200x628px (for other sizes click here).
PROGRAMS TO USE:
Keep it sweet and simple (at least that's my motto!). Facebook only allows text to fill 20% of the designed image, so make your copy count. Write an attention grabbing phrase and sub-phrase and leave it at that. There won't be room for much else!
Alternatively if you sell a product, extra text might not be necessary. If you've already got awesome styled lifestyle shots of your product, consider simply using those! Though, if you're advertising a sale or new product you could totally use SALE! or NEW NEW NEW! as your text.
Remember, you'll still have the text on the actual Facebook post to use, so you'll have another opportunity to tell you customers what you want them to know.
Since you have such little text to work with, make sure your font (type, color and size) is readable! If you've ever used Facebook before (it's okay, you can pretend you're not refreshing your page every 20 minutes. No judgement here), you know how fast a scroll through can be. You want your ad to be something that they stop and look at, not just scroll right by. Which brings us to images!
Since text is limited with Facebook Ads, you want images that really stand out and make your brand, product and/or service stand out to the market that you're targeting. (If you're looking for non-stock-like stock photos Stocksy is awesome!)
- Styled Desktop Shot
- Professional Portrait of you (especially if you're a biz coach or similar)
- Lifestyle Image of your someone doing an activity your ideal client would like (hiking in nature, coffee with a friend, playing with children…etc
- Landscape Image
- Illustrative Pattern or Design
Whatever your image, make sure it makes sense for your brand and for the type of customer you're trying to reach.
KEEP IN MIND:
>>Make your ad look professional: You're spending money to advertise, you don't want people to scroll right by because it looks like you used Microsoft paint and some word art (please, never ever use Word Art!). If you know you're not good at DIYing design, hire out. If not, you'll just be wasting your ad money and losing potential clients.
>> Remember that your ads will have go through Facebook's approval system before they go live. If your ad doesn't pass their regulations, it will be denied! The biggest reason for denial is because your ad doesn't pass the 20% rule, so double check here before uploading. Don't forget logos are included in the 20% text rule so make sure you count them too.