A Facebook page or a Twitter account is NOT your business plan. It’s not even your marketing plan. In fact, just having those social media accounts is not even your social media plan.
It’s impossible to develop and enact a great social media strategy without putting some thought into your general marketing and communications plan, and it’s definitely impossible without a basic business foundation.
So if you are feeling like you have absolutely no idea where to start or what to post on your social media channels, or you find yourself wondering why you are even there, chances are you need to do a little work on your foundation.