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Customer loyalty is the new marketing

Customer Loyalty is the New Marketing

[guest post by Jessica Mehring ]

No matter what industry you’re in, what your niche is, or who your customers are, customer loyalty is a huge revenue-generator and cost saver for your business.

In a nutshell, customer loyalty is the likelihood of previous customers continuing to buy from you, choosing your business over your competitors, and recommending your products/services to their friends, family and colleagues.

Loyal customers are worth up to 10 times as much as their first purchase. Not to mention, it is 6-7 times more expensive to acquire a new customer than it is to keep a current one.

Boosting customer loyalty is a smart business move. And you can do it with a content marketing strategy that includes great content.

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Does Your Social Media Flop or Pop

Does Your Social Media Flop or Pop?

[guest post by Sarah Liddle]

An original thought or idea is most certainly a rare find.
On the internet I feel bombarded with noise. So. Much. Noise.
Everyone is competing for their place in the social media market.
I think we can all agree there is a lot happening at a pace much faster than we can keep up with.

But a lot of noise doesn’t necessarily mean quality noise.

What happened to original ideas?

When did creativity leave us or did we leave creativity behind in search of more only to find less?

To be an online business owner, a six-figure, successful business owner you need to stand out.

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5 Simple Steps to Move from Procrastination to Action

5 Simple Steps to Move From Procrastination to Action

[guest post by Vanessa Soto]

The fact is, while we may have chosen an entrepreneurial path, it can still be darn scary to put ourselves out there.

And time suck that it is, scrolling mindlessly through Pinterest can feel a whole lot safer than risking it.

But here’s the deal.

Fear of the unknown (showing up as, hello! procrastination) is 100% normal whenever you are stretching yourself to do something new or different and especially when it feels really important to you!

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How to Create an Editorial Calendar For More Effective Content

[guest post by Lacy Boggs]

You know that saying, “If you fail to plan, you plan to fail”? Well, it’s true of content marketing, too. As you know, just throwing content out onto social media without a strategy isn’t a good way to build your business. It’s a waste of time and effort.

The same can be said for blogging without a strategy. Crafting a valuable, thoughtful blog post takes time and effort — and that time and effort is wasted if you’re not following a strategy to make those blog posts convert for you.

I like to think of an editorial calendar as your way of zooming out on your content strategy. Done correctly, it’s your big picture and your roadmap to success.

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How to design click-worthy Facebook Ads

How to design click-worthy Facebook Ads

[guest post by Megan Ronecker]

As the number of Facebook users continues to grow (and organic reach for businesses is dipping further and further), more and more small businesses are looking to Facebook Ads to promote their business.

Facebook Ads can reach out to your specific niche and target into your market through not only demographics, but by location, interests and other Facebook Page likes. But it’s not as easy as just boosting a post. Creating an ad that directs/converts to website or allows people to claim an offer seem to be the most effective (especially if you’re offering free value- like an email opt-in!).

Facebook ads are tricky (and kind of overwhelming) to learn to design, not to mention launch a campaign. But never fear! I’m here to make the design process a little easier to DIY (do it yourself).

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