[guest post by Jessica Mehring ]
No matter what industry you’re in, what your niche is, or who your customers are, customer loyalty is a huge revenue-generator and cost saver for your business.
In a nutshell, customer loyalty is the likelihood of previous customers continuing to buy from you, choosing your business over your competitors, and recommending your products/services to their friends, family and colleagues.
Loyal customers are worth up to 10 times as much as their first purchase. Not to mention, it is 6-7 times more expensive to acquire a new customer than it is to keep a current one.
Boosting customer loyalty is a smart business move. And you can do it with a content marketing strategy that includes great content.