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7 must-dos before you start promoting your business on social media

7 must-dos before you start promoting your business on social media

[guest post from Anna Long-Stokes of Electric Empire]

Have you ever had that nightmare where you are teaching a class or doing a presentation and then all of a sudden you look down and you realize that somehow you left the house with absolutely NO CLOTHES ON? “Holy crap!” you think and then BAM, you wake up (thank God).

Less sexy, but almost as scary, is using social media to promote your business when you aren’t at all ready!

So how do you ready yourself for social media success?

I’ve compiled a list of 7 steps I like all my clients to take before they spread their message to the masses.

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5 questions you must ask yourself before you get on social media

5 questions you must ask yourself before you dive into social media

A Facebook page or a Twitter account is NOT your business plan. It’s not even your marketing plan. In fact, just having those social media accounts is not even your social media plan.

It’s impossible to develop and enact a great social media strategy without putting some thought into your general marketing and communications plan, and it’s definitely impossible without a basic business foundation.

So if you are feeling like you have absolutely no idea where to start or what to post on your social media channels, or you find yourself wondering why you are even there, chances are you need to do a little work on your foundation.

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