[guest post by Maggie Patterson]
Facebook is the lifeline for many an online business owner. And with good reason: if that’s where your potential clients are hanging out, it makes complete sense to meet them on the platform that they spend the most time on.
While Facebook Page reach has been in decline, Facebook Groups are growing steadily. For entrepreneurs and small business owners, groups offer a solid way to support their community-building and marketing efforts, and the total number of people using Facebook Groups is regularly increasing.
So, if groups are going to be a part of your social media strategy, where do you start? Or if you’re using groups already, how do you get more ROI on that time you’re spending?