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7 steps for connecting and engaging journalists on social media

7 steps for connecting and engaging journalists on social media

[guest post by Debbie Leven] You want to get the word out about your business. I get it. That’s exactly why you are reading this blog. And, you know that social media is an incredibly powerful tool for connecting and engaging with exactly those people you want to get in front of.
But, if you’re not using social media to connect and engage with the media too then you could be missing a trick. Why? Because, journalists are using social media just like you and they want to hear from people who have ideas and views that will help them to do their jobs.
But, thinking about finding those opportunities to connect and engage with journalists can feel a bit daunting, and even overwhelming, especially when you have a hundred and one other things to think about with running your business. But, it doesn’t need to feel that way. So, how do you get started?

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Think Outside the Social Media Systems Box

Think Outside the Social Media Systems Box

[guest post by Mallie Rydzik]

Hootsuite, Buffer, Edgar, Latergramme…they’re all great tools, but they’re also old news.

By now, you already know how to schedule your social media “conversation starters” ahead of time on various platforms. You’ve got Twitter chat tools down to a science.

But how are you systematizing…you?

When people think about “social media systems,” they tend to think in terms of the tools above. But systems are more than just tools. They’re the ways you successfully repeat processes every day, week, or month.

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Does Your Social Media Flop or Pop

Does Your Social Media Flop or Pop?

[guest post by Sarah Liddle]

An original thought or idea is most certainly a rare find.
On the internet I feel bombarded with noise. So. Much. Noise.
Everyone is competing for their place in the social media market.
I think we can all agree there is a lot happening at a pace much faster than we can keep up with.

But a lot of noise doesn’t necessarily mean quality noise.

What happened to original ideas?

When did creativity leave us or did we leave creativity behind in search of more only to find less?

To be an online business owner, a six-figure, successful business owner you need to stand out.

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Stop wasting time on social media (do this instead!)

Stop wasting time on social media (do this instead!)

Social media seems like the one task that just never actually gets off your to-do list, am I right? It haunts you.

One morning you spend the time lovingly picking what to share, crafting brilliant posts and beautiful branded images to share it on Facebook, Twitter, Pinterest, etc… and then tomorrow you have to do it all over again. (womp womp)

And if you get busy and fall off the content treadmill, it’s always there niggling you in the back of your mind:

“I didn’t post anything on my Facebook Page today.”
“It’s been 2 days/a week/a month since I tweeted!”

Social media is content monster that’s never satisfied, chronically hungry.

So how can you keep it fed? How can you stay consistent WITHOUT social media taking over your business?

This is the answer.

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the secret to successful selling on social media

The secret to successful selling on social media

Social media has taken over the world. 1.4 BILLION people around the world use Facebook every month.

Research has shown that 82% of “prospects” can be reached via social media. (And if you’re in the business of serving online entrepreneurs, you can safely assume it’s closer to 100%.)

As smart business owners, you know the importance of hanging out where your customers are.

But people aren’t on social media to be sold to. So how do you “hang out” AND sell your products and services to all those potential clients without feeling sleazy and pushy??

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