New Facebook cover photo rules (+ 2 social media design resources!) | Jackie Johnstone

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New Facebook cover photo rules (+ 2 awesome social media design resources!)

Jackie Johnstone social+digital strategy for passionate entrepreneurs -- Facebook cover photoYour Facebook page's cover photo (the big one across the top) is prime real estate–by virtue of both it's size & position. And, as of July 1st, 2013, the Facebook cover photo rules have changed: you can now include text that takes up more than 20% of the image.

6 ways to make the most of the new Facebook cover photo rules

How exactly you can put this new opportunity to work for you will depend on your business but here are some ideas to get you started:

  1. description of who you are & what you do
  2. call-to-action to like your page (tell them why they should!)
  3. call-to-action to subscribe to your newsletter (again, tell them why they should!)
  4. promote your latest product or program
  5. promote your free ebook, or other opt-in freebie
  6. spotlight a client testimonial

Take a look at some Facebook pages you like to get some inspiration–and experiment!

Examples of strategic text use in Facebook cover photos

Here are few examples of Facebook cover photos that combine visually pleasing images with strategic text to take advantage of their prime real estate:

New Facebook cover photo rules allow text over more than 20% of the image (examples: Amy Porterfield, Happy Herbivore, Meghan Telpner, Seeds of Wellness)

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Design your perfect Facebook cover photo

If you are ready to take advantage of the new Facebook cover photo rules, here are two incredible resources to help you DIY (I've been using both of these non-stop since I discovered them!):

PicMonkey (free, online photo editing!)

PicMonkey is super fast and easy to use–I use it constantly even though I have Photoshop. (I created that collage of Facebook cover photo examples in it just this morning!) **Edited to add: here's a step-by-step tutorial on creating your totally custom Facebook cover photo with PicMonkey!**

Social media design cheat sheet

The Ridiculously Exhaustive Social Media Design Blueprint (SOOOO much more than just Facebook design help in this amazing infographic)

This infographic really is ridiculously exhaustive, including sizing for every type of image as well as characters/lines of text that appear on Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and YouTube. (And it was created in June 2013, so it's as up-to-date as it gets in the ever-changing social media space.)


BONUS TIP: include your call-to-action URL in the photo's description! When someone clicks on your cover photo for more information, make sure the photo pop-up includes a description and the relevant URL. Here's what I mean:

New Facebook cover photo rules (click to enlarge so you can read the photo description)

Take action now

  • Brainstorm 2 ways you can take advantage of the new Facebook cover photo rules (plus add a relevant URL to your current cover photo's description!)

Then start experimenting in Photoshop or PicMonkey–or talk to your go-to graphics person–and make your vision a reality!

I'd love to hear from you

Are you happy with your Facebook cover photo currently? Would you be interested in a video tech tutorial on creating social media cover photos with PicMonkey?

Let me know in the comments below, I'd be happy to create a step-by-step tutorial if it would be useful for you! **Edited to add: here's the step-by-step tutorial on using PicMonkey to create your custom Facebook cover photo!**

Let other solopreneurs & small biz owners know about this change in the Facebook cover photo rules by sharing this article on Facebook, Twitter & Google+ using the buttons below.

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>> In this free training you'll learn:

  • The number one mistake people make when it comes to their social media content
  • How to generate a month’s worth of content in a few short hours(using the same system I use AND teach my private clients)
  • What works (& what doesn’t) on Facebook and Twitter (with TONS of real examples)
  • How to automate this piece of your social media presence so it works hard getting you noticed while you’re busy doing other stuff

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14 Responses to New Facebook cover photo rules (+ 2 awesome social media design resources!)

  1. Shannon July 3, 2013 at 20:52 #

    Love this article, Jackie – thanks for the timely update on the new Facebook rule, and tips on how to leverage it. I would love a tutorial on PicMonkey – I’ve heard from multiple sources that it is a great tool, but am just now getting to the point where I am needing to use it to get my social pages up for my business!

    • Jackie Johnstone July 3, 2013 at 20:57 #

      So glad you found this timely & helpful, Shannon! Facebook changes all the time, and I know how hard it can be hard to stay up-to-date. PicMonkey is indeed a great tool–thanks for letting me know you’d be interested in a tutorial! Noted : )

  2. Mariah July 3, 2013 at 21:28 #

    Thanks Jackie! You ROCK! I will keep this in mind for when my website is ready to go at the end of the year :)

    • Jackie Johnstone July 3, 2013 at 22:43 #

      Yay! Happy to help, Mariah! Be sure to let us know when you launch your site : )

  3. Jennifer July 3, 2013 at 22:28 #

    THANKS Mamma!

  4. Leah July 4, 2013 at 11:19 #

    Great article! Maybe time to update mine and take advantage of that great design blueprint pin. Thanks Jackie!

    • Jackie Johnstone July 4, 2013 at 11:23 #

      I knew you’d love that design specs cheat sheet, Leah! Super helpful for web graphic wizards like yourself to have all those spec in one place : ) You are so welcome!

  5. Carolan Ross July 10, 2013 at 14:58 #

    Thanks Jackie, not only good info but specific steps toward implementing the new Facebook cover photo rules. I also use Pic Monkey and similar sites and had to smile that you use Pic Monkey even though you have PhotoShop. Also how generous of you to feature Amy Porterfield even though the two of you offer such similar services.

    • Jackie Johnstone July 10, 2013 at 15:53 #


      Glad you enjoyed the article! And yes, PicMonkey is just so darn convenient for the quick stuff. Amy Porterfield rocks – I swear she knows EVERYTHING about Facebook advertising, I pass on her stuff to my clients all the time : )

  6. Sarah July 10, 2013 at 15:35 #

    Thanks for the tips lady!!

  7. Nathalie July 10, 2013 at 20:34 #

    This is SOOOOO helpful. Thanks a lot, Jackie! :-)

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