Do you wish your Facebook page had more likes? More engagement? Sent more customers to your website? I’m with you! Welcome to the second post in a series on building & growing your Facebook page from scratch. (Read the first post: “We all start from zero“)
I’m going to be completely upfront with you. I am not a Facebook Ads expert. I’m a community builder, a lover of great discussions and of the unexpected friendships and partnerships social media facilitates.
But going out and finding those people who need you and bringing them into your community, that’s our job as business owners and marketers. And Facebook ads can be a powerful tool to do this because it gives us the ability to be super-targeted AND to get results even with a modest advertising budget.
So I’m diving in. I’m using my brand-new Facebook page as the testing ground. And you better believe I’m taking notes for you. (You might not know this about me, but I started off in science and I love a well-documented experiment! : )
Facebook Ads Help–from the pros
Before I started running my first Facebook ads this week, I sat down with ‘the Google’ and dug up some resources. Out of the many, many articles I've read in the past two weeks, these 4 were by far the most helpful as I created my first ads. ( And, with the exception of the KISSmetrics article which is more general, they are all written in the last few months–this is key since Facebook changes so often.) If you are just getting started with Facebook Ads–or are frustrated with how your current ads are performing–take some time to check these out.
Amy Porterfield: 7 Tips to Create Facebook Ads That Convert
Whenever I’m asked for advice on Facebook Ads, I send them straight to Amy Porterfield because she really knows her stuff (she literally wrote the book on Facebook marketing!). This article is packed with tips to up your ads conversion rate, whether that’s more likes, sales or engagement.
I found her first tip about ads in the news feed performing better than those in the right hand column really interesting–and true of my own interaction with ads on Facebook! I sometimes click on the ones in my feed but I hardly ever even look at the ones in the right hand column.
For my current experiment I especially took note of #6: Get More Fans with ‘Like Ads’ but if you are currently running promoted posts, definitely check out her advice in #7.
If you want to go a bit deeper than just a blog post, Amy has a fantastic free webinar that includes a step-by-step demonstration on how to target your ideal audience and examples of successful real-life ads which I found super helpful. (So helpful in fact, I signed up for her Facebook Ads program on the spot!)
Jon Loomer: How to Build a Facebook Audience From Scratch
Jon Loomer is an incredible resource on advanced Facebook marketing techniques, including ads. This article has 6 great recommendations for building your Facebook community from scratch that goes beyond creating ads.
I especially loved Jon's tips on using Facebook's Graph Search to get to know your audience a little better (super helpful both for advertising but also when you are hammering out the details of your ideal customer and trying to get inside their heads a bit more.) For example, it would never have occurred to me that my ideal customers tend to love Yoga!
KISSmetrics: A Deep Dive Into Facebook Advertising
KISSmetrics has a ton of great info on everything analytics and testing. This article is super in-depth as the title suggests, I've bookmarked it because I know I’ll be coming back again and again when I’m at different places in my Ads campaign.
For right now, I took special note of the section on ‘How to Target Facebook Ads’ because this is where the power lies in Facebook advertising and, as they say in the article “The #1 mistake most marketers make with Facebook ads is not targeting them correctly.” Their advice is to forget the broad targeting and go right for precise interest targeting–and after doing some graph searches on your ideal customer as Jon Loomer suggested in the article above, you should have a good list to get started with.
Social Media Examiner: How to Use Facebook Power Editor: A Detailed Guide
In order to implement a lot of the ads suggestions above, you’ll need to use something called the ‘Facebook Power Editor’ — it sounds a bit intimidating, I know. And when I first installed it, I was really lost with where to start. Until I found this amazing article from Social Media Examiner. As the title suggests, it truly is a detailed guide, complete with screenshots and step-by-step instructions on creating an ad within the Power Editor.
This article was invaluable as I setup my first ad up this week. And now that I've played with the Power Editor a little bit, it doesn't seem nearly as intimidating as it did at first. The best advice I can give you is to just get started and experiment!
Laura Roeder is a social media marketing powerhouse. While this blog post focuses exclusively on promoted posts, it’s super detailed and she lays it all out step-by-step with a ton of screenshots to make sure you don’t get lost.
I’m not ready to do this type of Facebook advertising yet (she says it works best when your page audience is over 1000) so I didn't use this article specifically in my efforts this week but I’ll be coming back to it down the road and I wanted to share it here for those of you who are already running Promoted Posts.
Full disclosure: the link to Amy Porterfield’s free webinar above is an affiliate link, which means if you enroll in her paid program, I will get a commission for recommending her to you. I never recommend anything I don’t believe in 100%. Like I said, I am personally enrolled in this training right now and I think it’s worth the investment. If you are looking to take your Facebook Ads to the next level, come join me!
My “Facebook from Scratch” Page Report:
(see my page)
Last week: 14 likes
This week: 50 likes (+257%!)
What I did: Unveiled my page to my newsletter list & on my blog.
(My new page also got a shout-out from a friend & colleague in a popular business group we are part of.)
I’d love to hear from you
Do you use Facebook Ads? Have you found them successful? Share your tips–or frustrations–in the comments below so we can learn from each other!
Did you find this resource list helpful? This is the first time I've put together a list like this and I'm curious to know if you found it useful.
Know another small business owner that uses Facebook Ads? I'd love if you shared this post with them so we can all make the most of our small advertising budgets! You can share this post on Facebook, Twitter and Google+ using the buttons right below.