I've said this before, but setting up a Facebook page is NOT a business plan. Growing your Twitter account will NOT solve all your business problems.
Maybe this is shocking coming from a social media coach, but as powerful as social media is, you need to have a strong business foundation BEFORE you can make the most of it.
You need to know WHAT you do and WHY you do it. You need to be super clear on WHO you serve, the problems you solve and the results you get for your people.
Social media won’t ever get you the connections, engagement and clients you are looking for until you can answer those questions with confidence.
And then there’s the other pieces of your business foundation like your website, blog and newsletter to get in order.
When I decided just under a year ago that I wanted to work for myself and become an entrepreneur, I read, and googled, and read some more, desperately seeking resources and support to help me get started. I had lots of social media experience but zero business experience, and no clue how to run an online business.
Enter B-School & Jenny Shih
Mid-February I stumbled onto Marie Forleo’s B-School, an 8-week online course that teaches women (and some men) how to create, structure, and grow their online business. But it was expensive and I didn't really have the money. (We’d been in France for about 6 months at that point and I hadn't really worked since we’d left Toronto.)
But I kept going back, soaking in the free video training she released in the run-up to B-School enrollment. I started googling B-School reviews to get a sense of whether it was worth the investment–I read and watched so many rave reviews. And then I landed on Jenny Shih’s 100% Honest B-School Review.
Not only does she answer a TON of questions in that extensive post, but she invites questions by email. So I emailed, explained my situation and asked if she thought B-School was for me right now, or if I should wait a year until I had my website up, etc.
Jenny wrote back the same day (!) with a super-helpful, personal and honest response. Five days later I made the leap and registered for B-School through her affiliate link–because while there were tons of affiliates out there offering all kinds of different bonuses, her personal attention made it a no-brainer.
Best. Business. Decision. Ever.
Not only was B-School amazing and exactly what I needed to get my business up and running, Jenny’s B-School bonuses were INCREDIBLE. (I actually felt sorry for the other B-Schoolers who didn't sign up through Jenny–that’s how useful her bonus content is.)
B-School helped me get my website up, put together an editorial calendar, learn a TON about online business and introduced me to a whole community of inspiring, supportive business owners. But having the chance to ask Jenny my personal burning business questions as I implemented what I’d learned post-B-School was priceless. I don’t know how she does it but on our group coaching calls, Jenny was able to zero in on our unique problems and offer spot-on solutions in the space of mere minutes. It really is her superpower!
Making it Work
In fact, I got so much out of our group coaching calls, when Jenny released her brand-new Make it Work program in the fall, I jumped at the chance to work with her again. Based on the clarity and support I got out of our 10 minute chunks on the B-School bonus group coaching calls, I was certain working with her for 3 months, including in-person at a live retreat, would change my business forever.
Well, I’m a month into Make it Work–in fact I just got back from the retreat in Portland two days ago–and already HUGE shifts are happening in my business. This lady is magic. Seriously.
UPDATE MARCH 2017: BSchool got it all started but deciding to work with Jenny as part of the very first Make It Work group was the turning point that truly helped my business take off. You can read my complete Make it Work Online review here but if you know your business foundation needs some work, I cannot recommend Jenny Shih’s Make it Work Online group coaching program enough!
I'd love to hear from you
Who has been instrumental in your business-building journey? What's the best business investment you've ever made? Please share in the comments, I love hearing your story and learning about great business-building resources!