by guest author Michelle MacConnell
So I LOVE tools that make my life easier (who doesn’t, right?) and when Michelle pitched me this guest post, I was really excited — I had no idea that Evernote could hook right up to Hootsuite.
And, even better, this entire system Michelle lays out here step-by-step (including several awesome done-for-you Evernote templates!) works like a dream with the 4 Pillars of Great Social Media Content. Amazing.
So without further ado, here’s Michelle!
As business owners, we’re always on the lookout for programs that are going to make our daily activities just a bit more productive and simple, right?
Whether you’re a fan of Evernote or Hootsuite; or both – you’re going to love the integration between these two powerhouse programs and here's why.
Evernote – at its core – is best known for its capabilities to collect, create, store and share data all from one central location.
With its cross-platform support for desktop, web and mobile apps (which can all be synced; ensuring you always have access to your most up to date data); it really becomes a no-brainer to use for collecting ideas to work off of such as, a swipe file for your social media content that you want to share.
I know it sounds like I’m gushing on Evernote but I’m not alone in thinking that Evernote rocks. In fact, as of May 2014 so did over 100 million other users. Their reasoning is because Evernote is flexible in allowing users to create a workspace that fits their life and their business.
Create a workspace that fits your life and your business “Click To Tweet”
Hootsuite is a powerful, social media management system. It can help you manage your social media streams so you can monitor, respond and maintain several social media platforms all at once – from one central location.
If you haven’t watched the tech tutorial that Jackie put together; Learn to use Hootsuite [Tech Tutorial], you’ll definitely want to check it out as a great resource for getting started with Hootsuite.
By connecting the power of these two awesome programs, what we get is a sleek social media system that we can easily collect, create, manage and share our social media content from in a snap.
Let me show you how it all comes together.
Steal This Social Media System and Make It Yours
Step 1: Collect all of your ideas in one place
If you’ve ever felt stuck on what to post about or you’re worried that you wouldn’t be able to come up with months’ worth of content to share, then what you need is a swipe file.
A swipe file is simply a folder that you create to collect quotes, articles, pictures or even videos that inspire you. If you’re familiar with Pinterest, the idea of a swipe file is similar helping you cultivate your creativity. It provides you with a place to pull all your content from.
> Start by creating a new note for each area you want to share content in
For example, you could create a note for each of Jackie’s 4 Pillars of Great Social Media Content: Attraction, Engagement, Education and Advertising.
What makes this process simple is a chrome extension called Web Clipper.
Evernote’s Web Clipper allows you to grab articles, clips of images, quotes or text and save them directly into Evernote from anywhere on the web as you come across them.
If this sounds like a lot to set up, don’t worry – I’ve got you totally covered so you can hit the ground running with done-for-you templates just below that you can save directly into Evernote.
Step 2: Create a month’s worth of content at a time
I know creating a month’s worth of content at one time feels like it is just adding to your never-ending list of to-dos but I promise, by investing a few hours upfront it will open up time in your day so you can spend it interacting with your audience. (Note from Jackie: the 4 Pillars framework makes writing a month’s worth of content WAY more doable!)
Now that you have your swipe files created, let's start building your content for one month at a time.
- Create a new note in Evernote (or use the template below).
- Insert a table with four columns including day, description, comment and short link.
- Then, using the swipe files you’ve created, choose 4 ideas from each category (attract, educate, engage and advertise or something along those lines).
- Finally, add comments and what you want to share with any short links.
Step 3: Share your content within Hootsuite
This is where the magic begins. Now that you have your Evernote content all set up and ready to go, all you need to do is connect Evernote and Hootsuite so you can access and share your content from one place.
To connect Evernote and Hootsuite, simply go to the Apps Directory in Hootsuite and search for Social Notes: Evernote App.
Next, access your notes in Evernote by adding a stream within your Evernote account.
You are now ready to start scheduling your content.
Step 4: Schedule and share with your social media platform
Scheduling your content is easy. You can copy and paste your comments and short link directly from the spreadsheet in your Evernote stream into the scheduler.
This works great if you want to have someone like a virtual assistant to help you schedule your social media content. They can easily access all the content and schedule it all from one program.
You can also create a separate note to directly share. I love how easy it is to create a note with the content you want to share and simply share it when you’re ready.
You can share the note by clicking on the note selecting share note and either schedule it for later or share it now with your selected platforms. Great for when you want to share content that wasn’t part of your original monthly content.
I hope you are as excited as I am about this powerful integration. I would love to hear any insights or questions that you might have.
As promised, here are the done-for-you Evernote templates to make your own:
Note: you will need to have the Desktop version of Evernote installed before downloading the templates.