Systematize Your Social Media With Evernote and Hootsuite

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Systematize Your Social Media Calendar With Evernote And Hootsuite

by guest author Michelle MacConnell

So I LOVE tools that make my life easier (who doesn’t, right?) and when Michelle pitched me this guest post, I was really excited — I had no idea that Evernote could hook right up to Hootsuite.

And, even better, this entire system Michelle lays out here step-by-step (including several awesome done-for-you Evernote templates!) works like a dream with the 4 Pillars of Great Social Media Content. Amazing.

So without further ado, here’s Michelle!


As business owners, we’re always on the lookout for programs that are going to make our daily activities just a bit more productive and simple, right?

Whether you’re a fan of Evernote or Hootsuite; or both – you’re going to love the integration between these two powerhouse programs and here's why.

Evernote – at its core – is best known for its capabilities to collect, create, store and share data all from one central location.

With its cross-platform support for desktop, web and mobile apps (which can all be synced; ensuring you always have access to your most up to date data); it really becomes a no-brainer to use for collecting ideas to work off of such as, a swipe file for your social media content that you want to share.

I know it sounds like I’m gushing on Evernote but I’m not alone in thinking that Evernote rocks. In fact, as of May 2014 so did over 100 million other users. Their reasoning is because Evernote is flexible in allowing users to create a workspace that fits their life and their business.

Create a workspace that fits your life and your business “Click To Tweet”

Hootsuite is a powerful, social media management system. It can help you manage your social media streams so you can monitor, respond and maintain several social media platforms all at once – from one central location.

If you haven’t watched the tech tutorial that Jackie put together; Learn to use Hootsuite [Tech Tutorial], you’ll definitely want to check it out as a great resource for getting started with Hootsuite.

By connecting the power of these two awesome programs, what we get is a sleek social media system that we can easily collect, create, manage and share our social media content from in a snap.

Let me show you how it all comes together.

Steal This Social Media System and Make It Yours

Step 1: Collect all of your ideas in one place

If you’ve ever felt stuck on what to post about or you’re worried that you wouldn’t be able to come up with months’ worth of content to share, then what you need is a swipe file.

A swipe file is simply a folder that you create to collect quotes, articles, pictures or even videos that inspire you. If you’re familiar with Pinterest, the idea of a swipe file is similar helping you cultivate your creativity. It provides you with a place to pull all your content from.

> Start by creating a new note for each area you want to share content in

For example, you could create a note for each of Jackie’s 4 Pillars of Great Social Media Content: Attraction, Engagement, Education and Advertising.

01 Collect Your Ideas

What makes this process simple is a chrome extension called Web Clipper.

Evernote’s Web Clipper allows you to grab articles, clips of images, quotes or text and save them directly into Evernote from anywhere on the web as you come across them.

If this sounds like a lot to set up, don’t worry – I’ve got you totally covered so you can hit the ground running with done-for-you templates just below that you can save directly into Evernote.

Step 2: Create a month’s worth of content at a time

I know creating a month’s worth of content at one time feels like it is just adding to your never-ending list of to-dos but I promise, by investing a few hours upfront it will open up time in your day so you can spend it interacting with your audience. (Note from Jackie: the 4 Pillars framework makes writing a month’s worth of content WAY more doable!)

Now that you have your swipe files created, let's start building your content for one month at a time.

  1. Create a new note in Evernote (or use the template below).
  2. Insert a table with four columns including day, description, comment and short link.
  3. Then, using the swipe files you’ve created, choose 4 ideas from each category (attract, educate, engage and advertise or something along those lines).
  4. Finally, add comments and what you want to share with any short links.

02 Create Your Monthly Content Pic

Step 3: Share your content within Hootsuite

This is where the magic begins. Now that you have your Evernote content all set up and ready to go, all you need to do is connect Evernote and Hootsuite so you can access and share your content from one place.

To connect Evernote and Hootsuite, simply go to the Apps Directory in Hootsuite and search for Social Notes: Evernote App.

Next, access your notes in Evernote by adding a stream within your Evernote account.

You are now ready to start scheduling your content.

Step 4: Schedule and share with your social media platform

Scheduling your content is easy. You can copy and paste your comments and short link directly from the spreadsheet in your Evernote stream into the scheduler.

03 Schedule Monthly Content (1)

This works great if you want to have someone like a virtual assistant to help you schedule your social media content. They can easily access all the content and schedule it all from one program.

You can also create a separate note to directly share. I love how easy it is to create a note with the content you want to share and simply share it when you’re ready.

You can share the note by clicking on the note selecting share note and either schedule it for later or share it now with your selected platforms. Great for when you want to share content that wasn’t part of your original monthly content.

04 Schedule Individual Content

I hope you are as excited as I am about this powerful integration. I would love to hear any insights or questions that you might have.

As promised, here are the done-for-you Evernote templates to make your own:

Note: you will need to have the Desktop version of Evernote installed before downloading the templates.  

Michelle MacConnell

Michelle MacConnell is a business systems strategist and coach for wellness entrepreneurs that know what they need to do but just don’t know how to do it.

She’s a former graduate of Canadian School of Natural Nutrition (CSNN), where she practiced holistic nutrition in her own private practice, Kale Nutrition. She brings with her 15+ years experience as a contract specialist who specialized in business processes and project management in a mid-sized oil and gas company.

She teaches wellness entrepreneurs the practical and technical steps to building an online business. Grab this free list of tools to help you get organized, manage your day-to-day activities and to get stuff done.


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>> In this free training you'll learn:

  • The number one mistake people make when it comes to their social media content
  • How to generate a month’s worth of content in a few short hours(using the same system I use AND teach my private clients)
  • What works (& what doesn’t) on Facebook and Twitter (with TONS of real examples)
  • How to automate this piece of your social media presence so it works hard getting you noticed while you’re busy doing other stuff

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6 Responses to Systematize Your Social Media Calendar With Evernote And Hootsuite

  1. Parijat June 25, 2015 at 16:31 #

    This is amazing! I can’t wait to give it a try!

    • Michelle June 25, 2015 at 20:54 #

      Hi Parijat,

      I am so glad you enjoyed it. Let me know if you have any questions once you give it a try.

      • Parijat July 1, 2015 at 06:23 #

        So I’m trying to download the templates but my computer doesn’t recognize the file. I have already downloaded the desktop version of evernote. Any suggestions? Thanks!

  2. Soraya Sarcos June 25, 2015 at 18:57 #

    These are awesome tips and resources. Thank you so much for sharing your knowledge and experience.



    • Michelle June 25, 2015 at 20:56 #

      Hi Soraya,

      Always excited to share such great tools!

  3. Gina August 13, 2016 at 18:29 #

    Have you tried They keep coming up in my radar.

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