Blog | Jackie Johnstone

Top Nav

How to design click-worthy Facebook Ads

How to design click-worthy Facebook Ads

[guest post by Megan Ronecker]

As the number of Facebook users continues to grow (and organic reach for businesses is dipping further and further), more and more small businesses are looking to Facebook Ads to promote their business.

Facebook Ads can reach out to your specific niche and target into your market through not only demographics, but by location, interests and other Facebook Page likes. But it’s not as easy as just boosting a post. Creating an ad that directs/converts to website or allows people to claim an offer seem to be the most effective (especially if you’re offering free value- like an email opt-in!).

Facebook ads are tricky (and kind of overwhelming) to learn to design, not to mention launch a campaign. But never fear! I’m here to make the design process a little easier to DIY (do it yourself).

Continue Reading · 15
The Struggle for Work/Life Balance as a Solopreneur

The Struggle for Work/Life Balance as a Solopreneur

Burnout. Sure you’ve heard warnings from other entrepreneurs but it’s something that happens to other, less driven people, right? You’re a hustler. An achiever. A get.shit.done-er.

You work 7 days a week. You always have a course on the go to help you write/market/sell/network better. When you’re not working you’re reading read business books or listening to business podcasts. And you probably spend more total time in business Facebook groups than you do socializing with real friends.

How do I know?

Because that was me in the first 2 years of solopreneurship.

In the beginning, that single-minded focus and drive was a huge asset, it takes a lot to get a new business off the ground.

But just a few months before my 2-year biz-versay, despite a full client load and having just wrapped my best quarter ever, I found myself in tears on the phone with my business coach.

Continue Reading · 15
Stop wasting time on social media (do this instead!)

Stop wasting time on social media (do this instead!)

Social media seems like the one task that just never actually gets off your to-do list, am I right? It haunts you.

One morning you spend the time lovingly picking what to share, crafting brilliant posts and beautiful branded images to share it on Facebook, Twitter, Pinterest, etc… and then tomorrow you have to do it all over again. (womp womp)

And if you get busy and fall off the content treadmill, it’s always there niggling you in the back of your mind:

“I didn’t post anything on my Facebook Page today.”
“It’s been 2 days/a week/a month since I tweeted!”

Social media is content monster that’s never satisfied, chronically hungry.

So how can you keep it fed? How can you stay consistent WITHOUT social media taking over your business?

This is the answer.

Continue Reading · 15
How to Use Webinars to Market Your Course Without Giving Away All Your Content

How to Use Webinars to Market Your Course Without Giving Away All Your Content

[guest post by Yoneco Evans]

Webinars continue to be a staple of how many online entrepreneurs market their courses and digital programs.

That’s because webinars, when done well, are effective. They promote your courses in a more natural way, letting audiences experience you in action, while also giving them a glimpse of the content that’s to come if they sign up for your full course or program.

But for a webinar to convert viewers into course registrants, it has to be more than an infomercial or marathon marketing pitch. It still has to provide value through engaging and useful content.

And that brings me to a common question that I get from course creators: how do I use webinars to market my course without giving away all my content?

Continue Reading · 11
Can you really get results from an online course?

Can you really get results from an online course? (A hard look at ALL the e-courses I’ve taken since I started my biz…)

How many online courses have you purchased since you’ve been in business? Have you ever totaled up your investment?

The e-course addiction is REAL as an online business owner — especially if you are new to business.

It’s really easy to read a sales page and think, “Ah finally *this* is what I need to make my business work!” and plunk down your money before you’ve really thought it through.

Or to get caught up in the buzz of a big launch and catch some serious FOMO (fear of missing out).

Or to convince yourself you “should” learn how to do such-and-such someday and buy the course just in case.

So it was with more than a little trepidation I faced facts and ran the numbers on exactly how many courses I’ve take and how much money I’ve invested in the past two years.


Here’s the full accounting AND a look at which ones were the best investment of my time & money!

Continue Reading · 20