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Why Social Media

The top 5 reasons you should be on social media (and how it will help your business)

Should you even bother with social media? Stay with me for a second–I’m being serious.

Creating a Facebook Page because someone told you “should,” or opening an account on Twitter, Pinterest or Instagram because you heard you can’t do business without one is crazy.

Now obviously I believe you should bother, that social media is worth your time and energy and WILL help your business–I wouldn’t be much of social media strategist if I didn’t–BUT you need to do it with intention, with a clear idea of how it’s going to help you, and not just because I (or anybody else) said you “should”.

So let’s get real. Let’s figure out WHY social media is important for you and your business–so you can get on with developing strategy, content and real connections!

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Designed2Flourish Magazine, issue #1

You don’t need 1000 fans to be a social media success

Do you ever look at your number of followers or Likes and feel, well, small? Maybe you think if you could just get to 500, 1000 or 5000 you’ll finally be a success on social media and your community will finally take off? Well I want to clear something up: big follower numbers do not automatically equal real community–nor are they even a good measure of social media success.

It’s time to stop feeling small and start leveraging that small community! Read an excerpt from my article for Designed2Flourish Magazine and grab your free copy to get 5 ideas you can put into action right away to connect with your community.

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The best way to get noticed online

The best way to get noticed online (hint: it’s NOT by shouting “look at me, look at me!”)

One of the reasons I absolutely LOVE social media is the ability to easily reach people you might not have otherwise met.

Unfortunately, this is also why many businesses say, “I gotta be on Twitter so I can use it to promote my products” or, “We have to create a Facebook page to let our customers know all the great things we are selling.” They see it more as advertising or promotional platform, and frankly, they are not only completely missing the point of “social” media (and violating the golden rule!) but they are missing a HUGE opportunity to actually connect to their community and be of real service.

Don’t let this be you! There’s a simple way to be of real service that will grow your community and your client list. It’s win-win!

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You want to do social media right? Discover the only rule that matters.

Social media can seem an intimidating place where the landscape is always changing (there’s yet another new tool?!) and wading through the endless amount of advice on how to be a social media success can make your head spin. I hear you!

So let me share this little secret: it all boils down to one simple principle. No matter what social tool you use, or what business you are in, you can’t do it wrong if you follow this one golden rule.

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