[guest post by Lacy Boggs]
You know that saying, “If you fail to plan, you plan to fail”? Well, it’s true of content marketing, too. As you know, just throwing content out onto social media without a strategy isn’t a good way to build your business. It’s a waste of time and effort.
The same can be said for blogging without a strategy. Crafting a valuable, thoughtful blog post takes time and effort — and that time and effort is wasted if you’re not following a strategy to make those blog posts convert for you.
I like to think of an editorial calendar as your way of zooming out on your content strategy. Done correctly, it’s your big picture and your roadmap to success.