[guest post by Megan Ronecker]
As the number of Facebook users continues to grow (and organic reach for businesses is dipping further and further), more and more small businesses are looking to Facebook Ads to promote their business.
Facebook Ads can reach out to your specific niche and target into your market through not only demographics, but by location, interests and other Facebook Page likes. But it’s not as easy as just boosting a post. Creating an ad that directs/converts to website or allows people to claim an offer seem to be the most effective (especially if you’re offering free value- like an email opt-in!).
Facebook ads are tricky (and kind of overwhelming) to learn to design, not to mention launch a campaign. But never fear! I’m here to make the design process a little easier to DIY (do it yourself).