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Using Facebook Groups to Build Your Business (Without Being Sneaky or Sleazy)

Using Facebook Groups to Build Your Business (Without Being Sneaky or Sleazy)

[guest post by Maggie Patterson]

Facebook is the lifeline for many an online business owner. And with good reason: if that’s where your potential clients are hanging out, it makes complete sense to meet them on the platform that they spend the most time on.

While Facebook Page reach has been in decline, Facebook Groups are growing steadily. For entrepreneurs and small business owners, groups offer a solid way to support their community-building and marketing efforts, and the total number of people using Facebook Groups is regularly increasing.

So, if groups are going to be a part of your social media strategy, where do you start? Or if you’re using groups already, how do you get more ROI on that time you’re spending?

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How to use Graph Search to find Groups on Facebook

How to use Graph Search to find Groups on Facebook: video tech tutorial

Even before I had a business Page, Facebook was the #1 driver of traffic to my website. How? Because I was a part of a number of great Facebook groups where my ideal clients were hanging out.

And I’m not talking about popping in, promoting my services or latest blog post and hoping for the best. This sort of “drive-by” spam is icky and it doesn’t work, so just don’t do it. (Hat tip to Maggie Patterson for the “drive-by” description of this kind of promotion, it’s just brilliant.)

I’m talking about being of service. Answering questions, sharing resources you love and generally being helpful and supportive. I’ve said it before (in fact I wrote a whole post on this topic) but this kind of service is the best way to get noticed online and one of the best uses of your social media time. (And you’ll make really awesome relationships too! I’ve met mastermind buddies, biz collaborators and of course, clients this way.)

So how do you find groups on Facebook (that are ACTUALLY good)? Graph Search! Here’s how to use it to find where your ideal clients are hanging out.

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