If you’ve spent any time in business-focused Facebook groups you seen these threads: “let’s share the Facebook love” Like fests, or “I’ll like your page if you like mine” Like trades. Whatever you want to call them (like circles, like ‘ladders’, like ‘parties’), they seem like a fantastic idea: a community supporting one and other, a free way to spread the love and get Likes without having to pay for ads and great exposure for your new page.
HOWEVER, you’re actually sabotaging your Facebook Page if you jump into this kind of like-trading. (Seriously. I’m not trying to be sensational here.)