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Customer loyalty is the new marketing

Customer Loyalty is the New Marketing

[guest post by Jessica Mehring ]

No matter what industry you’re in, what your niche is, or who your customers are, customer loyalty is a huge revenue-generator and cost saver for your business.

In a nutshell, customer loyalty is the likelihood of previous customers continuing to buy from you, choosing your business over your competitors, and recommending your products/services to their friends, family and colleagues.

Loyal customers are worth up to 10 times as much as their first purchase. Not to mention, it is 6-7 times more expensive to acquire a new customer than it is to keep a current one.

Boosting customer loyalty is a smart business move. And you can do it with a content marketing strategy that includes great content.

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Does Your Social Media Flop or Pop

Does Your Social Media Flop or Pop?

[guest post by Sarah Liddle]

An original thought or idea is most certainly a rare find.
On the internet I feel bombarded with noise. So. Much. Noise.
Everyone is competing for their place in the social media market.
I think we can all agree there is a lot happening at a pace much faster than we can keep up with.

But a lot of noise doesn’t necessarily mean quality noise.

What happened to original ideas?

When did creativity leave us or did we leave creativity behind in search of more only to find less?

To be an online business owner, a six-figure, successful business owner you need to stand out.

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5 Simple Steps to Move from Procrastination to Action

5 Simple Steps to Move From Procrastination to Action

[guest post by Vanessa Soto]

The fact is, while we may have chosen an entrepreneurial path, it can still be darn scary to put ourselves out there.

And time suck that it is, scrolling mindlessly through Pinterest can feel a whole lot safer than risking it.

But here’s the deal.

Fear of the unknown (showing up as, hello! procrastination) is 100% normal whenever you are stretching yourself to do something new or different and especially when it feels really important to you!

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How to Use Webinars to Market Your Course Without Giving Away All Your Content

How to Use Webinars to Market Your Course Without Giving Away All Your Content

[guest post by Yoneco Evans]

Webinars continue to be a staple of how many online entrepreneurs market their courses and digital programs.

That’s because webinars, when done well, are effective. They promote your courses in a more natural way, letting audiences experience you in action, while also giving them a glimpse of the content that’s to come if they sign up for your full course or program.

But for a webinar to convert viewers into course registrants, it has to be more than an infomercial or marathon marketing pitch. It still has to provide value through engaging and useful content.

And that brings me to a common question that I get from course creators: how do I use webinars to market my course without giving away all my content?

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