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Me and my son at the #womensmarch in Bordeaux, France

Why your business can’t afford to be silent on social media right now

If you’ve turned on your TV, opened a newspaper or spent any time at all on Facebook or Twitter since Trump took office 11 days ago, you’ll know the world is hardly “business as usual” at the moment.

We are all grappling with how to handle the daily deluge of scary-ass shit, sorting the reliable from the spin, the factual from the emotional.

So where does that leave us as business owners?

Should you keep politics out of your business?
Or is it tone deaf to continue sharing & selling as if nothing is going on?
Is anyone even LISTENING right now?

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