social media strategy Archives - Jackie Johnstone

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Stop wasting time on social media (do this instead!)

Stop wasting time on social media (do this instead!)

Social media seems like the one task that just never actually gets off your to-do list, am I right? It haunts you.

One morning you spend the time lovingly picking what to share, crafting brilliant posts and beautiful branded images to share it on Facebook, Twitter, Pinterest, etc… and then tomorrow you have to do it all over again. (womp womp)

And if you get busy and fall off the content treadmill, it’s always there niggling you in the back of your mind:

“I didn’t post anything on my Facebook Page today.”
“It’s been 2 days/a week/a month since I tweeted!”

Social media is content monster that’s never satisfied, chronically hungry.

So how can you keep it fed? How can you stay consistent WITHOUT social media taking over your business?

This is the answer.

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choose which social network

Which social network is best for your business? (The surprising question you need to answer to find out)

You don’t have a marketing department, much less a full-time social media staff. You’re a one woman (or one man) shop and you wear a lot of different hats every day.

Your time is precious and you don’t have time to maintain a social media presence on this network or that network just because it’s trendy or someone said you should.

So how do you know which social network to choose? Which one will give you the best results for your business?

This is a question I hear A LOT.

And my answer might surprise to you.

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Why Social Media

The top 5 reasons you should be on social media (and how it will help your business)

Should you even bother with social media? Stay with me for a second–I’m being serious.

Creating a Facebook Page because someone told you “should,” or opening an account on Twitter, Pinterest or Instagram because you heard you can’t do business without one is crazy.

Now obviously I believe you should bother, that social media is worth your time and energy and WILL help your business–I wouldn’t be much of social media strategist if I didn’t–BUT you need to do it with intention, with a clear idea of how it’s going to help you, and not just because I (or anybody else) said you “should”.

So let’s get real. Let’s figure out WHY social media is important for you and your business–so you can get on with developing strategy, content and real connections!

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How CrossFit can help you develop rock-solid social media content

I was nervous. It took me 4 months to set foot inside “the Box”. I finally tricked myself into starting by sending a Facebook message declaring I’d stop by tomorrow (so I couldn’t put it off until “tomorrow” yet again the next morning).

I’m talking about CrossFIt and I LOVED it. The coach was totally approachable, the community was friendly and best of all, it took all the guesswork out of working out. I’m just over a month in (so hardly a CrossFit expert!) but I’m already kicking myself for not trying it sooner.

And I realized last week that CrossFit and social media have a lot in common–and the same principles that make CrossFit so successful can be used to strengthen our businesses and our social media content.

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5 questions you must ask yourself before you get on social media

5 questions you must ask yourself before you dive into social media

A Facebook page or a Twitter account is NOT your business plan. It’s not even your marketing plan. In fact, just having those social media accounts is not even your social media plan.

It’s impossible to develop and enact a great social media strategy without putting some thought into your general marketing and communications plan, and it’s definitely impossible without a basic business foundation.

So if you are feeling like you have absolutely no idea where to start or what to post on your social media channels, or you find yourself wondering why you are even there, chances are you need to do a little work on your foundation.

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