[guest post by Yoneco Evans]
Webinars continue to be a staple of how many online entrepreneurs market their courses and digital programs.
That’s because webinars, when done well, are effective. They promote your courses in a more natural way, letting audiences experience you in action, while also giving them a glimpse of the content that’s to come if they sign up for your full course or program.
But for a webinar to convert viewers into course registrants, it has to be more than an infomercial or marathon marketing pitch. It still has to provide value through engaging and useful content.
And that brings me to a common question that I get from course creators: how do I use webinars to market my course without giving away all my content?